Before publishing a single new page, we run through this list. It keeps effort focused on what actually moves rankings.
Technical health
- Pages are crawlable and indexable (robots.txt, sitemap, canonical tags).
- Site loads fast on mobile; images are compressed and sized correctly.
- HTTPS everywhere, with no broken links or redirect chains.
On-page
- One clear primary keyword per page, used in the title, H1 and opening paragraph.
- Unique meta titles and descriptions written to earn the click.
- Descriptive internal links between related pages.
Content
- Pages answer the real question behind the search.
- Content is refreshed when facts or rankings change.
Authority
- Earn links through useful resources, partnerships and PR rather than shortcuts.
- Keep your business details consistent across directories.
Need a full technical audit? Talk to us.